The Power of the Purse

Smart businesses recognize the purchasing power of women and have national and regional targeted marketing campaigns to reach them. There is a tremendous need for local and regional publications to provide businesses, large and small, with an opportunity to connect with this market, hence, Silk Purse Women magazine – Powerful, Over 40 and Amazing!

Your important advertising message will be delivered to more than 65,000 readers who are making the key purchasing decisions on a corporate level and in the home. It’s proven that the majority of women business owners (86%) are loyal to the brands they purchase. And, women make or influence 83% of all retail purchases in all categories; specifically they are responsible for more than 90% of home, travel, and furnishings purchases and more than half of all consumer electronics and automobile purchases. And, 88% of women are influencing the purchases made. But, you already knew that or you would not be seeking the best medium to deliver your important advertising message. Again, Silk Purse Women magazine - Powerful, Over 40 and Amazing!

Silk Purse Women advertisers also receive these added benefits:

Value-Added Benefits for Advertisers

• FREE Online Link from our Website Advertisers page for extra-added exposure
  (quarter page or larger ads).
• FREE Bonus Distribution at important Business Expos and Conferences and
  key women’s events
• FREE Certificate stating that your company advertised with a Women’s Business Enterprise (WBE)

Right now is the perfect time for you to finalize your marketing strategy for 2008. We are too. Take a look at what we have lined-up:

Online Advertising

Don’t forget about our Online advertising opportunities. We have advertising opportunities to complement your print campaign both on the HOME page, throughout the site and on the RESOURCES page. Let’s say you have a special promotion you want to promote and there is a specific page within your website to which you want to drive traffic—wouldn’t this be a perfect venue for you to emphasize that promotion? Absolutely!

In 2007, almost 16,000 visitors came to our Website. Of that number 11,000 were unique visitors. We experienced almost 200,000 hits throughout the year to date. Wow, we are so pleased that our savvy Web-surfers choose to stay and visit for a while. Research tells us the average visitor session varies from industry to industry and from site to site. The latest information shows it somewhere between 2-12 minutes. We are pleased to report that we are averaging about 4 minutes and we expect that number to dramatically increase now that we have re-launched our Website.

More great news to share as our research also tells us that more than 500 Websites are linking back to us (sources: Google, Yahoo!, AlltheWeb, HotBot, AltaVista and MSN Search). Link popularity check is one of the best ways to quantifiably and independently measure our Website's Online awareness and overall visibility. Simply put, link popularity refers to the total number of links or "votes" that a search engine has found for our Website.

Don’t delay any further with your advertising plans for 2008! Make sure they include Silk Purse Women magazine and SilkPurseWomen.com.



Call now. Right now. Let’s reserve your space in the magazine and Online!
Ask us about special positions for your ad!

Please contact:
Lorraine LaShell
Publisher & Executive Vice President of Sales
Silk Purse Women
P.O. Box 3458
Wayne, NJ 07470
Phone: 973.689.4650
Fax: 866.661.3433
Email: advertise@silkpursewomen.com