Advertise with Silk Purse Women

Contact Lorraine LaShell, Executive Vice President of Sales, for rates and media kit by email or by calling 973.689.4750.

New Advertising Opportunity!
List your company in the Spring 2010 Resource Guide for only $99.

Purchasing Power of Women Smart businesses recognize the purchasing power of women and have national and regional targeted marketing campaigns to reach them. There is a tremendous need for local and regional media to provide businesses, large and small, with an opportunity to connect with this market. Silk Purse Women helps fill that need.

Your important advertising message will seen by women who are making key purchasing decisions on a corporate level, in their businesses and homes. It’s proven that the majority of women business owners (86%) are loyal to the brands they purchase. Women make or influence 83% of all retail purchases in all categories and 88% of women are influencing purchases made. You want the best medium to deliver your important advertising message to this influential group and Silk Purse Women is the answer.

Targeted Demographic The Silk Purse woman is discriminating, age forty plus, living and/or working in the New York/New Jersey metropolitan area. She faces challenges unique to her generation: caring for aging parents and grown children, salary equity, living alone or in a new relationship, retirement planning, plus staying fit, healthy, and fashionable. The founders of Silk Purse Women are authentic members of this demographic and understand their target market.

Broad Circulation Silk Purse Women print publications are distributed at select outlets in over eight counties in northern New Jersey, through key women’s organizations in both New York and New Jersey, and at all 25 Kings Super Markets in New Jersey. Silk Purse Women online mailings are sent to over 3,000 recipients.

Certifications Silk Purse, LLC is certified as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council in partnership with the Women President’s Educational Organization – New York. Doing business with Silk Purse helps companies with supplier diversity initiatives meet their requirements and goals.

Right now is the perfect time to promote your business. Find out what
Silk Purse Women can do for you!